guides choice pro shop

Guides Choice Pro Shop, located at 4315 E Wall St, Eagle River, WI, is a trusted destination for fishing enthusiasts, offering top-tier tackle, expert advice, and a 16,300-gallon aquarium.

Overview of the Brand and Its Mission

Guides Choice Pro Shop, now under new ownership since March 29, 2025, is a family-owned and operated business dedicated to providing exceptional fishing and hunting support. With a strong focus on customer satisfaction, the shop aims to deliver top-tier products and expert advice to anglers of all skill levels. Renowned for its wide selection of fishing tackle, outdoor sportswear, and leading brands like Simms and LTS, Guides Choice Pro Shop is committed to fostering a community-driven approach. By maintaining an in-stock program for key products, the brand ensures reliability and convenience for its customers. Its mission revolves around supporting outdoor enthusiasts while promoting the love for fishing and hunting in Vilas County and beyond.

Location and Contact Information

Guides Choice Pro Shop is conveniently located at 4315 E Wall St, Eagle River, WI 54521. For inquiries or assistance, customers can contact the shop at (715) 477-2248. With its prime location in Vilas County, the store is easily accessible for both local residents and visitors. The shop’s website, www.guideschoiceproshop.com, provides additional information and updates. Since reopening under new ownership in April 2025, the shop has maintained its commitment to excellent customer service and accessibility. Whether visiting in person or reaching out remotely, Guides Choice Pro Shop ensures a seamless experience for all outdoor enthusiasts.

Product Offerings

Guides Choice Pro Shop offers premium fishing tackle, equipment, and outdoor sportswear, featuring leading brands like Simms and LTS, catering to diverse fishing and hunting needs.

Fishing Tackle and Equipment

Guides Choice Pro Shop provides an extensive selection of high-quality fishing tackle and equipment, including reels, rods, lines, waders, and jackets. They cater to both novice and experienced anglers, offering a wide range of gear for various fishing techniques. Their inventory includes premium brands like Simms and LTS, ensuring durability and performance. The shop is particularly known for its fluorocarbon leaders by Stealth Tackle, praised for exceptional quality. Whether targeting panfish or Musky, customers find everything needed for a successful fishing experience; The shop’s commitment to stocking essential items ensures anglers are well-equipped for any adventure, making it a go-to destination for fishing enthusiasts in Vilas County and beyond.

Outdoor Sportswear and Apparel

Guides Choice Pro Shop offers a diverse range of high-quality outdoor sportswear and apparel, designed for both functionality and comfort. They provide durable and versatile clothing options for outdoor enthusiasts, including jackets, waders, and accessories. The shop is unique as it operates an in-stock program, maintaining inventory of key items to ensure availability for customers. Leading brands like Simms and LTS are featured, offering superior craftsmanship and performance. Whether for fishing, hunting, or exploring the wilderness, Guides Choice Pro Shop equips customers with gear that combines style, durability, and practicality. Their apparel selection caters to all seasons, ensuring comfort and protection in various outdoor conditions.

Leading Brands Available

Guides Choice Pro Shop proudly offers an array of top-tier brands to meet the needs of outdoor enthusiasts. Simms, renowned for high-performance fishing apparel, and LTS, known for durable tackle, are standout selections. Additionally, Keitech’s Easy Shiners, favored by local guides for their effectiveness, and Stealth Tackle’s exceptional fluorocarbon leaders are available; These brands ensure that customers can trust the quality and performance of their purchases. The shop’s commitment to providing the best products aligns with their dedication to excellent customer service under new ownership, making it a reliable destination for fishing enthusiasts seeking reliable gear.

Expertise and Services

Guides Choice Pro Shop offers expert fly fishing equipment and tailored advice, alongside full-service fishing and hunting support, ensuring enthusiasts have everything needed for a successful outing.

Fly Fishing Equipment and Advice

Guides Choice Pro Shop specializes in premium fly fishing gear, offering high-quality reels, rods, and lines from top brands like Simms and LTS. Their expert staff provides personalized advice, helping anglers refine techniques and select the right equipment for any fishing scenario. The shop also features an in-stock program, ensuring key items are always available. Recently, they added Stealth Tackle leaders, known for exceptional fluorocarbon quality, and new Keitech soft plastics, favored by local guides. Whether you’re a novice or an experienced angler, Guides Choice Pro Shop equips you with the best tools and insights to enhance your fly fishing experience.

Full-Service Fishing and Hunting Support

Guides Choice Pro Shop provides comprehensive fishing and hunting support, offering a wide range of tackle and equipment. From reels and rods to waders and jackets, they cater to various fishing needs, including panfish and Musky. Their in-stock program ensures essential items are always available. Located in Vilas County, they understand local outdoor enthusiasts’ requirements. The shop also offers hunting gear and apparel, making it a one-stop destination. With expert advice and quality products, Guides Choice Pro Shop supports all your fishing and hunting adventures effectively.

Unique Features

Guides Choice Pro Shop is home to the largest privately owned freshwater aquarium in Wisconsin, showcasing 16,300 gallons of aquatic life, enhancing the shopping experience.

Largest Privately Owned Freshwater Aquarium

Guides Choice Pro Shop is renowned for housing the largest privately owned freshwater aquarium in Wisconsin, spanning an impressive 16,300 gallons. This monumental attraction showcases a diverse array of aquatic life, offering visitors a unique opportunity to connect with nature. The aquarium not only highlights local fish species but also serves as an educational resource, educating customers about freshwater ecosystems. Its sheer size and intricate design make it a focal point of the store, creating an immersive experience for fishing enthusiasts and families alike. This feature underscores the shop’s commitment to conservation and community engagement, setting it apart as a must-visit destination in Vilas County.

New Ownership and Reopening

Guides Choice Pro Shop, now under new ownership, reopened in late April 2025 with a renewed focus on exceptional customer service and maintaining top-quality products.

Updates on Ownership and Customer Service

Guides Choice Pro Shop is now under new ownership, with a focus on enhancing customer satisfaction. The store reopened in late April 2025, prioritizing excellent service and maintaining its reputation for high-quality products. The new owners aim to build strong relationships with the community while offering expert advice and support for fishing and hunting needs; This fresh start brings a renewed commitment to ensuring a positive experience for all customers, blending tradition with modern improvements to meet evolving outdoor enthusiasts’ demands.

Community Engagement

Guides Choice Pro Shop actively supports the local community in Vilas County, fostering a strong connection with outdoor enthusiasts and promoting conservation efforts in the region.

Guides Choice Pro Shop in Vilas County

Guides Choice Pro Shop is a cornerstone of Vilas County, offering exceptional outdoor gear and expertise. Located in Eagle River, it serves as a hub for local anglers and hunters, providing top-tier equipment and advice. The shop is deeply rooted in the community, supporting local conservation efforts and fostering a strong connection with nature enthusiasts. Its commitment to quality and customer service makes it a trusted destination for those exploring Vilas County’s pristine waters and wilderness. With a focus on sustainability and community engagement, Guides Choice Pro Shop plays a vital role in preserving the region’s outdoor heritage for future generations to enjoy.

Guides Choice Pro Shop stands out as a leader in outdoor recreation, offering top-tier products, expert guidance, and a commitment to customer satisfaction, making it a must-visit destination.

Why Choose Guides Choice Pro Shop?

Guides Choice Pro Shop is the ultimate destination for outdoor enthusiasts, combining top-tier products with unmatched expertise. With new ownership committed to exceptional customer service, it offers a wide range of fishing tackle, outdoor sportswear, and gear from leading brands. As Vilas County’s musky headquarters, it caters to both novice and experienced anglers. The shop’s unique feature, the largest privately owned freshwater aquarium in Wisconsin, adds to its appeal. Whether you’re seeking expert advice or high-quality equipment, Guides Choice Pro Shop delivers an unparalleled shopping experience, making it a trusted choice for all your fishing and outdoor needs.